Kocak, Akin; Abimbola, Temi - In: International Marketing Review 26 (2009) 4/5, pp. 439-452
Purpose – The purpose of this paper is to investigate born global (BG) business organizations that (from or near their founding) seek superior performance. Design/methodology/approach – The methodology is based on a multi‐case analysis of interviews conducted with five BG enterprises in...