Kronenberg, Jakub; Mieszkowicz, Joanna - In: Sustainability 3 (2011) 7, pp. 1022-1034
Corporate marketing departments use trees and forests for advertising and public relations (PR). Trees and forests … constitute a tangible symbol of the environment, reinforced by the growing awareness of the role that trees play in preventing … climate change. Although the carbon sequestration function of trees is valued in monetary terms, its derivative services to …