The dissertation is aimed to explore the impact of sales promotion on customer loyalty formation. After evaluation and generalization of scientific literature, theoretical analysis of the evolution of schools of marketing thought is performed. Special attention is paid to the genesis and...

The importance of customer loyalty for business companies induces further scientific discussion regarding the topic of customer retention. It is no coincidence that recently customer loyalty studies presented in scientific literature started focusing on the process of ending relationship between...

The analysis of innovation research reveals that it is known more about the role and impact of innovations than about how they are developed and implemented. In the dissertation, various innovation factors are analysed taking into account context and systemic nature of innovation. While...

The processes of the global economic crisis and its effects affecting the whole life of the State, including the tax system, require examination of their influence on changes in tax culture. To justify the importance of tax culture research, analysis of links between taxes and culture and the...

Venture capital is related to equity funding of businesses with very high growth potential in their early period of growth, so it is important to assess what factors influence the venture capital industry creation and development. In the dissertation the conception of venture capital was...

The dissertation analyzes the development of students’ entrepreneurship at institutional and individual level. Considering today’s challenges, the need to activate establishment of student own business is becoming more and more important. This is associated with a variety of reasons: low...

The aim of the diploma paper: to develop an interaction model for the young fashion buyers and the Inkariukai brand-ambassadors.The object of the diploma paper: interaction between the young fashion buyers and the Inkariukai brand-ambassadors.The tasks of the diploma paper:1. To condust a...

The modern world is undergoing transformations and changes, the technical and technological base of production varies and a specific role is attached to intellect and the meaning of intellectual potential. All these factors make impact on the structure of the national economy, the quality of...

Research Question: how are Lithuanian international long-haul truck drivers’ livelihoods constructed in terms of work, home, and everyday life? Research Problem and significance. The aim of this research is to look at work, home, and everyday life in the context of mobility and mobile...

Increased interest in small business (SME) and entrepreneurship, foster researchers to discuss about methodology of this object and to look for possible ways of development of this sector. In spite of that interest, there is a lack of common, unified methodology, accepted in all countries....