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It cannot be denied that reflexivity has become a must in social science methodological discourse in recent decades. The uses and functions of reflexivity in the research process have been well addressed historically, be it with regard to researchers' subjectivity, their perspectivity shaped by...
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of cultural/intercultural research. The cultural and intercultural diagnosis meth-ods that might be used, as well as the …
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Describes the uses and advantages of perceptual mapping, a consumer‐based modelling technique having both diagnostic and strategic applications, particularly in determining the threat posed by substitute products and in developing competitive strategies. Uses a case study approach of analysing...
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Three questions – what can be studied; how can studies be done; and what can be measured – drive research methods and … preferences. Observing and asking, the two main methods for conducting user studies, yield quantitative and qualitative data … use a variety of methods to gather both qualitative and quantitative data and help establish consistent metrics.  …
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ethnographies and for a forum in which to debate and develop the methodology and methods associated with them. It argues for a …. Design/methodology/approach – The paper reviews the current growth in interest in ethnographic research in organizational and … that, when presenting ethnographic work at other conferences, their choice of methodology is more often subject to …
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