To determine the efficiency of health-related endorsements in influencing consumer choice we report findings from two separate, unique discrete choice experiments (DCEs) involving fresh packaged beef steaks and seafood. In addition to quality and production-related attributes, the beef and...

A household survey and a novel Best-Worst scaling method are used to examine the relative importance of various buyer characteristics to small potato farmers in Indonesia. A Latent Class Cluster Analysis is used explore whether producers' utilities for marketing channels are heterogeneous. For...

Agricultural economists are increasingly being asked by policy makers and food industry to evaluate the efficacy of labeling programs or to assess if consumers are mislead by existing labeling programs. International food agencies, however, often rely only on stated preference methods in the...

Environmental concerns have gained increasing general media attention and a number of producers seized this opportunity by marketing their products with environmental claims. It is still unknown to which degree consumers reacted to the intensified environmental debate by changing their...