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Ulbrich, Holley H. - 1983

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A history of Australian economic thought

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The capitalist revolution : fifty propositions about prosperity, equality, and liberty

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Consumer behavior in theory and in action

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Social indicators and social theory : elements of an operational system

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Liberalism and the origins of European social theory

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A Theory of Marketing : Outline of a Social Systems Perspective

Lndicke, Marius K. (contributor) - 2006

of this powerful concept is still amiss. Drawing on Luhmannian social systems theory, historical analysis, and four …' preferences towards particular brands. On these conceptual foundations a comprehensive brand- and communication-centered theory is … developed that fulfills Alderson', Cox' and Bartels' foundational requirements for a general theory of marketing in an …

Persistent link: https://www.econbiz.de/10013520795