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The service-enabled customer experience : a jump-start to competitive advantage
Gopalani, Anees; Shick, Kevin - In: Journal of business strategy 32 (2011) 3, pp. 4-12
Persistent link: https://www.econbiz.de/10009160067
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Managing trade-in programs based on product characteristics and customer heterogeneity in business-to-business markets
Li, Kate J.; Fong, Duncan K. H.; Xu, Susan H. - In: Manufacturing & service operations management : M & SOM 13 (2011) 1, pp. 108-123
Persistent link: https://www.econbiz.de/10008905483
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Customer-oriented product development process in B2B industry
Suominen, Veli-Matti; Kytölä, Juha; Naaranoja, Marja - In: International journal of technology marketing : IJTMkt 10 (2015) 1, pp. 47-66
Persistent link: https://www.econbiz.de/10011309219
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Latent segmentation in business-to-business based on information and communication technology and relationship variables
Fuentes-Blasco, Maria; Moliner-Velázquez, Beatriz; Gil … - In: Tourism economics : the business and finance of tourism … 23 (2017) 2, pp. 460-468
Persistent link: https://www.econbiz.de/10011646491
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The emergence of social media as a contemporary marketing practice
Solomon, T.; Peter, R. - In: Analyzing the strategic role of social networking in …, (pp. 314-333). 2017
Persistent link: https://www.econbiz.de/10011531135
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Leading the Starbucks way : 5 principles for connecting with your customers, your products and your people
Michelli, Joseph A - 2014
Persistent link: https://www.econbiz.de/10010193160
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Organizational processes for B2B services IMC data quality
Zahay, Debra L.; Peltier, James W.; Krishen, Anjala S.; … - In: The journal of business & industrial marketing 29 (2014) 1, pp. 63-74
Persistent link: https://www.econbiz.de/10010252752
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Corporate brand identity co-creation in business-to-business contexts
Iglesias, Oriol; Landgraf, Polina; Ind, Nicholas; … - In: Industrial marketing management : the international … 85 (2020), pp. 32-43
Persistent link: https://www.econbiz.de/10012211932
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How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol; Mingione, Michela; Ind, Nicholas; … - In: Industrial marketing management : the international … 109 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
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The interaction effects of adhocracy culture, work experience on information acquisition and job performance of bank salespeople
Muhammad Iskandar Hamzah; Abdul Kadir Othman; Amily Fikry; … - In: Journal of financial services marketing 28 (2023) 3, pp. 544-557
Persistent link: https://www.econbiz.de/10014336238