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Melewar, T. C.
79
Townsend, Robert M.
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57
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54
Jiranyakul, Komain
54
Smith, Jonathan
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Speece, Mark
53
Menkhoff, Lukas
51
Balmer, John M. T.
47
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45
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45
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44
Kohpaiboon, Archanun
44
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43
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42
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41
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41
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41
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39
Phau, Ian
38
Wright, Mike
38
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37
Urbano, David
37
Foroudi, Pantea
35
Avery, Christopher
34
Bhanupong Nidhiprabha
33
Ind, Nicholas
33
Uggla, Henrik
33
Fournier, Susan
32
Winters, John V.
32
Usman, Osly
31
Han, Heesup
30
Iglesias, Oriol
30
Prakongsai, Phusit
30
Romaniuk, Jenni
30
Baumgarth, Carsten
29
Christodoulides, George
29
Juthathip Jongwanich
29
Turner, Sarah E.
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Edward Elgar Publishing
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IGI Global
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Carnegie Commission on Higher Education
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Springer Fachmedien Wiesbaden
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Internationales Arbeitsamt
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Internationale Arbeitsorganisation
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World Trade Organization
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American Council on Education
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eSocialSciences
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Journal of business research : JBR
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562
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NBER working paper series
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Journal of retailing and consumer services
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Discussion paper series / IZA
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Economics of education review
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IZA Discussion Paper
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168
Research policy : policy, management and economic studies of science, technology and innovation
147
Asia Pacific journal of marketing and logistics
130
European journal of marketing : EJM
128
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Technological forecasting & social change : an international journal
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Cogent business & management
120
Industrial marketing management : the international journal for industrial and high-tech firms
118
SpringerLink / Bücher
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Journal of Product & Brand Management
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Journal of strategic marketing
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International journal of hospitality management
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Psychology & marketing
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Journal of marketing communications
109
Applied economics
107
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106
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106
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
101
The IUP journal of brand management : IJBRM
93
CESifo working papers
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Tourism management : research, policies, practice
84
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84
Journal of the Academy of Marketing Science
83
Journal of Asian finance, economics and business : JAFEB
82
Journal of marketing
82
Journal of promotion management : innovations in planning and applied research
77
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ECONIS (ZBW)
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Other ZBW resources
760
EconStor
343
USB Cologne (EcoSocSci)
285
RePEc
138
BASE
21
OLC EcoSci
18
ArchiDok
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1
Millennials alumni and donor behaviour : an insight from management-based university in Malaysia
Hasnizam Shaari
;
Phoon Lee Yong
;
Salniza Md. Salleh
; …
- In:
International journal of applied management science
11
(
2019
)
4
,
pp. 352-369
Persistent link: https://www.econbiz.de/10012160433
Saved in:
2
Applying brand management to higher education through the use of the Brand Flux Model : the case of Arcadia University
Williams, Robert L. <Jr.>
;
Omar, Maktoba
- In:
Journal of marketing for higher education
24
(
2014
)
2
,
pp. 222-242
Persistent link: https://www.econbiz.de/10010442303
Saved in:
3
The role of brand experience and student engagement in the creation of brand equity in a higher education context
Muhammad Waqas
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
4
,
pp. 451-474
Persistent link: https://www.econbiz.de/10013417411
Saved in:
4
A multidimensional conceptualization of brand community : an empirical investigation
Devasagayam, P. Raj
;
Buff, Cheryl L.
- In:
Sport marketing quarterly : preferred journal of the …
17
(
2008
)
1
,
pp. 20-29
Persistent link: https://www.econbiz.de/10003763433
Saved in:
5
Changing the name of a major university : a case study and how-to guide
Haytko, Diana L.
;
Burris, Greg
;
Smith, Sarah M.
- In:
Journal of marketing for higher education
18
(
2008
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10003805735
Saved in:
6
University marketing directors' views on the components of a university brand
Ali-Choudhury, Rehnuma
;
Bennett, Roger
;
Savani, Sharmila
- In:
International review on public and nonprofit marketing …
6
(
2009
)
1
,
pp. 11-33
Persistent link: https://www.econbiz.de/10003861755
Saved in:
7
Prospective students' perceptions of university brands : an empirical study
Bennett, Roger
;
Ali-Choudhury, Rehnuma
- In:
Journal of marketing for higher education
19
(
2009
)
1
,
pp. 85-107
Persistent link: https://www.econbiz.de/10003865253
Saved in:
8
From global experiences to global brands : a quest to understand what lies behind their universal success
Tasoluk, Burcu
- In:
Michigan State University contributions to …
,
(pp. 213-218)
.
2009
Persistent link: https://www.econbiz.de/10003850083
Saved in:
9
The influence of brand levels and associations on purchase intent
Hopkins, Christopher D.
;
Jones, Scott A.
;
Pickett, Gregory
- In:
Journal of general management
35
(
2009/10
)
1
,
pp. 19-34
Persistent link: https://www.econbiz.de/10003898035
Saved in:
10
The California State University : a case on branding the largest public university system in the US
Celly, Kirti Sawhney
;
Knepper, Brenda
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
2
,
pp. 137-156
Persistent link: https://www.econbiz.de/10003978458
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