This paper studies decision making by successful entrepreneurs and their agents. Since entrepreneurs decisions are … observed decisions. To this end, a sample of successful American entrepreneurs and their agents made a high-stakes decision in …

substantial extent the presence of decoys subtly makes decision-makers choose against their risk preferences by favoring lotteries …

risk, medical decision theory predicts lower treatment thresholds for risk-averse than for risk-neutral decision makers …We study risk-aversion and prudence in medical treatment decisions. In a laboratory experiment, we investigate the … frequency and intensity of second- and third-order risk preferences, as well as the effect of the medical decision context. Risk …

experiment using pairwise lottery choice and a within-subject design, we showthat putting subjects under load via a concurrent …. We discuss how these findings relate to both dual-system and unitarysystem theories of decision making.We observe that … predictions of both recent dual-system and drift–diffusion models of the decision-making process are confirmed by our data and …

-down" model of executive optimization. Others, like salience theory, assume a "bottom-up" influence where attention is driven by …-specific and decisionspecific variation in attention and verify our framework in an eye-tracking experiment on risky choice. We … aversion. We discuss the insights regarding the nature of attention and its role in economic theory. …