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ECONIS (ZBW)
78
Other ZBW resources
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USB Cologne (EcoSocSci)
1
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1
The effectiveness of benefit type and price endings in green advertising
Stafford, Marla Royne
;
Martinez, Jennifer
;
Oakley, Jared
; …
- In:
Green advertising and the reluctant consumer
,
(pp. 77-94)
.
2014
Persistent link: https://www.econbiz.de/10010399381
Saved in:
2
The public health implications of consumers' environmental concern and their willingness to pay for an eco-friendly product
Stafford, Marla Royne
;
Levy, Marian
;
Martinez, Jennifer
- In:
Journal of consumer affairs : official publication of …
45
(
2011
)
2
,
pp. 329-343
Persistent link: https://www.econbiz.de/10009531754
Saved in:
3
From thinking green to buying green : consumer motivation makes the difference
Stafford, Marla Royne
;
Thieme, Jeff
;
Levy, Marian
; …
- In:
Journal of business strategy
37
(
2016
)
3
,
pp. 37-43
Persistent link: https://www.econbiz.de/10011595058
Saved in:
4
Risks, benefits, and competitive interference : consumer perceptions of prescription drug versus dietary supplement advertising
Stafford, Marla Royne
;
Myers, Susan D.
;
Deitz, George
; …
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10011529735
Saved in:
5
Violence is in the ads, too : should television advertisements be rated?
Stafford, Marla Royne
;
Fox, Alexa K.
- In:
Advertising and violence : concepts and perspectives
,
(pp. 151-160)
.
2015
Persistent link: https://www.econbiz.de/10010498511
Saved in:
6
Olympians on Twitter : a linguistic perspective of the role of authenticity, clout, and expertise in social media advertising
Fox, Alexa K.
;
Stafford, Marla Royne
- In:
Journal of current issues and research in advertising
42
(
2021
)
3
,
pp. 294-309
Persistent link: https://www.econbiz.de/10012623610
Saved in:
7
Marketing active transportation to school to improve children's health : utilizing parental perspectives from an inner-city environment
Stafford, Marla Royne
;
Ivey, Stephanie S.
;
Levy, Marian
; …
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 353-368
Persistent link: https://www.econbiz.de/10011628499
Saved in:
8
Private information in a social world : assessing consumers' fear and understanding of social media privacy
Fox, Alexa K.
;
Stafford, Marla Royne
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 72-89
Persistent link: https://www.econbiz.de/10011884478
Saved in:
9
Milk, juice, or cola? : exploring the effect of product placement on children’s attitudes and behavior
Stafford, Marla Royne
;
Kowalczyk, Christine M.
;
Levy, Marian
- In:
Health marketing quarterly
34
(
2017
)
2
,
pp. 128-141
Persistent link: https://www.econbiz.de/10011706894
Saved in:
10
How to use the power of advertising to enhance social good : introducing a special issue on prosocial advertising messages
Stafford, Marla Royne
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10014507665
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