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Hispanics' information search and patronage intentions online

Becerra, Enrique P.; Korgaonkar, Pradeep K. - In: Journal of electronic commerce research : JECR 10 (2009) 2, pp. 76-93

Persistent link: https://www.econbiz.de/10003886470

The influence of ethnic identification in digital advertising : how Hispanic Americans' response to pop-up, E-Mail, and banner advertising affects online purchase intentions

Becerra, Enrique P.; Korgaonkar, Pradeep K. - In: Journal of advertising research 50 (2010) 3, pp. 279-291

Persistent link: https://www.econbiz.de/10008697042

The Hispanic view of e-mail, popup, and banner advertising

Korgaonkar, Pradeep K.; Silverblatt, Ronnie; Becerra, … - In: International journal of e-business research : an … 6 (2010) 2, pp. 45-58

Persistent link: https://www.econbiz.de/10003977143

Effects of trust beliefs on consumers' online intentions

Becerra, Enrique P.; Korgaonkar, Pradeep K. - In: European journal of marketing : EJM 45 (2011) 6, pp. 936-962

Persistent link: https://www.econbiz.de/10009231674

Effects of trust beliefs on consumers' online intentions

Becerra, Enrique P.; Korgaonkar, Pradeep K. - In: European Journal of Marketing 45 (2011) 6, pp. 936-962

Purpose – The purpose of this study is to examine the simultaneous effects of the product, brand, and vendor trust beliefs on consumers' online intentions, i.e. the intention to purchase and the intention to provide personal information online. Design/methodology/approach – The study uses an...

Persistent link: https://www.econbiz.de/10014722736

The effect of price and trust beliefs on online evaluations

Becerra, Enrique P. - In: International journal of electronic marketing and … 2 (2008/09) 4, pp. 299-316

Persistent link: https://www.econbiz.de/10003863787

The effect of price and trust beliefs on online evaluations

Becerra, Enrique P. - In: International journal of electronic marketing and … 2 (2008/09) 4, pp. 299-316

Persistent link: https://www.econbiz.de/10009878510

Segmenting the Hispanic market : practical implications for researchers and practitioners

Becerra, Enrique P. - In: Handbook of research on ethnic and intra-cultural marketing, (pp. 146-159). 2022

Persistent link: https://www.econbiz.de/10013502446

Preventing shoplifting : Exploring online comments to propose a model

Korgaonkar, Pradeep K.; Gironda, John T.; Petrescu, Maria; … - In: Psychology & Marketing 37 (2019) 1, pp. 141-153

Persistent link: https://www.econbiz.de/10012189588

Understanding consumers' social networking site usage

Gironda, John T.; Korgaonkar, Pradeep K. - In: Journal of marketing management : MM 30 (2014) 5/6, pp. 571-605

Persistent link: https://www.econbiz.de/10010376923