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Gender as a moderating element of customer satisfaction with electronic banking? An empirical study
Liébana-Cabanillas, Francisco; Martínez-Fiestas, Myriam; … - In: The International Journal of Management Science and … (2012) 5-(Jul-Sep), pp. 1-34
The importance of Electronic Banking as an alternative channel for marketing products and services, along with the associated cost savings, has brought about significant changes in the financial sector in recent years. Electronic Banking has become a differentiator among financial institutions,...
Persistent link: https://www.econbiz.de/10010368690
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Gender as a moderating element of customer satisfaction with electronic banking? : an empirical study
Liébana-Cabanillas, Francisco; Martínez-Fiestas, Myriam; … - In: The international journal of management science and … (2012) 5, pp. 1-34
The importance of Electronic Banking as an alternative channel for marketing products and services, along with the associated cost savings, has brought about significant changes in the financial sector in recent years. Electronic Banking has become a differentiator among financial institutions,...
Persistent link: https://www.econbiz.de/10010353797
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Impact of perceived value on intention to use voice assistants : the moderating effects of personal innovativeness and experience
Molinillo, Sebastian; Rejón-Guardia, Francisco; … - In: Psychology & marketing 40 (2023) 11, pp. 2272-2290
Persistent link: https://www.econbiz.de/10014432398
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Improving the effectiveness of advertising in Internet social networking
Rejón-Guardia, Francisco; Sánchez-Fernández, Juan; … - 2012
Persistent link: https://www.econbiz.de/10009488306
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Analysis and modeling of the determinants of mobile banking acceptance
Silva Bidarra, Samuel Henrique; Muñoz-Leiva, Francisco; … - In: The International Journal of Management Science and … (2013) 8-(Apr-Jun), pp. 1-27
Mobile banking represents a great breakthrough in electronic banking. However due to several factors, costumers are not still completely confident in its use. In this study we contribute to the research on electronic banking adoption, in particular mobile banking acceptance, and we improve our...
Persistent link: https://www.econbiz.de/10010368685
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The main determinants of adopting domestic biomass heating systems
García-Maroto, Inmaculada; Muñoz-Leiva, Francisco; … - In: Sustainability Accounting, Management and Policy Journal 11 (2020) 2, pp. 409-428
Purpose: Understanding the antecedents of biomass heating adoption by domestic users is important for both public authorities and businesses because of the impact of this technology on energy consumption. The purpose of this study offers an overview of the predictors of biomass adoption based...
Persistent link: https://www.econbiz.de/10012188251
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Etourism advertising effectiveness : banner type and engagement as moderators
Muñoz-Leiva, Francisco; Liébana-Cabanillas, Francisco; … - In: Journal of Services Marketing 32 (2018) 4, pp. 462-475
Purpose: This paper aims to analyze advertising effectiveness in terms of self-reported memory (recall) by measuring customers’ visual attention, including consumer engagement with e-tourism 2.0 tools and the banner type used as moderating variables. Design/methodology/approach: Data were...
Persistent link: https://www.econbiz.de/10012077130
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Analysis and modeling of the determinants of mobile banking acceptance
Silva Bidarra, Samuel Henrique; Muñoz-Leiva, Francisco; … - In: The international journal of management science and … (2013) 8, pp. 1-27
Mobile banking represents a great breakthrough in electronic banking. However due to several factors, costumers are not still completely confident in its use. In this study we contribute to the research on electronic banking adoption, in particular mobile banking acceptance, and we improve our...
Persistent link: https://www.econbiz.de/10010354408
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Electronic payment systems for competitive advantage in e-commerce
Liébana-Cabanillas, Francisco; Muñoz-Leiva, Francisco; … - 2014
"This book provides relevant theoretical frameworks and the latest empirical findings on electronic payment systems in the digital marketplace, focusing on the importance of e-commerce in business development, including the advantages and disadvantages of e-payments"--
Persistent link: https://www.econbiz.de/10010256946
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Behavioral model of younger users in M-payment systems
Liébana-Cabanillas, Francisco; Muñoz-Leiva, Francisco; … - In: Journal of organizational computing and electronic commerce 25 (2015) 2, pp. 169-190
Persistent link: https://www.econbiz.de/10011295548