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Horizontal differentiation is generally derived from the aggregate utility function and is assumed to be symmetric. However, empirical work suggests that asymmetric horizontal differentiation can exist in practice. This paper examines the topic of asymmetric horizontal differentiation by...
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This paper examines the behaviour of two firms competing in a duopoly, where firms can influence demand through use of …. The results show that there exist threshold levels of advertising effectiveness at which duopoly behaviour bifurcates …
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differentiated product duopoly with demand uncertainty. We prove that the expected consumer surplus is always higher under the supply …
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