Purpose – The purpose of this paper is to conceptualize several dimensions of product‐price knowledge and to develop measurement variables that qualify a person's product‐price knowledge. Assuming product‐price knowledge is a multidimensional construct, the relationship between its...

The purpose of this study was to compare the effect of culture on consumers’ attitudes toward Cause-Related marketing between Iran and Germany by answering the following questions: A: What is consumer’s response concerning (1) skepticism toward CRM claim (2) attitude toward the CRM strategy,...