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Kaiser, Harry M.
61
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56
Melewar, T. C.
54
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53
Phau, Ian
45
Taylor, Charles Raymond
43
Anderson, Simon P.
40
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39
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38
Heath, Robert L.
37
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37
Septianto, Felix
37
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36
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34
Kind, Hans Jarle
34
Bang, Nguyen
32
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32
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31
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31
Rosengren, Sara
31
Zerfaß, Ansgar
31
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30
Mueller, Barbara
30
Foroudi, Pantea
28
Romaniuk, Jenni
28
Diehl, Sandra
27
Usman, Osly
27
Yoon, Sukki
27
Chan, Kara
26
Huh, Jisu
26
Saffer, Henry
26
Sethi, Suresh
25
Zaccour, Georges
25
De Chernatony, Leslie
24
Fetscherin, Marc
24
Ford, John B.
24
Han, Heesup
24
Peitz, Martin
24
Pitt, Leyland F.
24
Rossiter, John R.
24
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National Bureau of Economic Research
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IGI Global
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OECD
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NetLibrary, Inc
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7
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European Society for Opinion and Marketing Research
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Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
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NET Institute
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Nuclear Energy Agency
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Journal of business research : JBR
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European Journal of Marketing
191
Psychology & marketing
191
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187
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184
Journal of Communication Management
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Journal of Consumer Marketing
172
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158
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145
Journal of communication management : an international journal
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Asia Pacific journal of marketing and logistics
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Tourism management : research, policies, practice
121
Journal of Product & Brand Management
120
Journal of promotion management : innovations in planning and applied research
120
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
117
Journal of travel and tourism marketing
113
Marketing intelligence & planning
113
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
113
International journal of internet marketing and advertising : IJIMA
110
Journal of marketing
110
Strategic Direction
105
Corporate Communications: An International Journal
103
International journal of hospitality management
102
Journal of international consumer marketing
100
Management science : journal of the Institute for Operations Research and the Management Sciences
98
Marketing letters : a journal of research in marketing
97
Journal of global marketing
96
Journal of marketing research : JMR
93
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
92
Journal of marketing management : MM
90
Journal of strategic marketing
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ECONIS (ZBW)
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Other ZBW resources
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1,001
EconStor
211
RePEc
164
BASE
63
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OLC EcoSci
9
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Showing
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date (oldest first)
1
Advertising
strategies for brand image repair : the effectiveness of
advertising
alliances
Maehle, Natalia
;
Supphellen, Magne
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 450-462
Persistent link: https://www.econbiz.de/10011518852
Saved in:
2
Role of
advertising
and promotion in brand equity creation
Nikabadi, Mohsen Shafiei
;
Safui, Morteza Akbarzadeh
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
Saved in:
3
Facing clutter : on message competition in marketing communications
Rosengren, Sara
-
2008
Persistent link: https://www.econbiz.de/10003814411
Saved in:
4
Brand crisis communication through social media : a dialogue between brand competitors on Sina Weibo
Wang, Yan
- In:
Corporate communications : an international journal
21
(
2016
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10011460412
Saved in:
5
Is publicity always better than
advertising
? : the role of brand reputation in communicating corporate social responsibility
Skard, Siv
;
Thorbjørnsen, Helge
- In:
Journal of business ethics : JOBE
124
(
2014
)
1
,
pp. 149-160
Persistent link: https://www.econbiz.de/10010424756
Saved in:
6
Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv
;
Thorbjornsen, Helge
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
Saved in:
7
Determinants and consequences of firms' perception by investors, consumers, and executives
Focke, Florens
-
2016
Persistent link: https://www.econbiz.de/10011583648
Saved in:
8
A strategic approach to CSR communication : examining the impact of brand familiarity on consumer responses
Türkel, Selin
;
Uzunoğlu, Ebru
;
Kaplan, Melike Demirbağ
; …
- In:
Corporate social responsibility and environmental management
23
(
2016
)
4
,
pp. 228-242
Persistent link: https://www.econbiz.de/10011600308
Saved in:
9
Comment :
advertising
, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
10
How well will this brand work? : the ironic impact of
advertising
disclosure of body-image retouching on brand attitudes
Semaan, Rania W.
;
Kocher, Bruno
;
Gould, Stephen J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 766-777
Persistent link: https://www.econbiz.de/10011970119
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