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Persistent link: https://www.econbiz.de/10003863208
The importance of knowledge and skills in meeting new challenges in production and distribution is particularly evident in today’s market, which is characterized by a saturation of products and strong competition. To be successful in the market, companies must stand out and be creative and...
Persistent link: https://www.econbiz.de/10009770333
We study effects of a firm's attempt to optimize an existing incentive scheme to increase sales growth for direct store delivery workers. Before optimization workers reported Ratchet Effects that lowered productivity. The altered incentive plan offered higher compensation for increased sales...
Persistent link: https://www.econbiz.de/10009422194
Three concepts from psychology -- cognitive dissonance, motivated reasoning, and confirmation bias -- are perhaps surprisingly closely related, and have been used productively in a variety of fields in economics, more so over time. These concepts are relevant to the field of industrial...
Persistent link: https://www.econbiz.de/10012983926
In the past two decades, pricing research has paid increasing attention to instances where a product's price is divided into a base price and one or more mandatory surcharges, a practice termed partitioned pricing. Recently, partitioned pricing strategies in the marketplace have become more...
Persistent link: https://www.econbiz.de/10012707342
plans to both discriminatingly select, (i.e., attract and retain), salespeople and provide them with the right level of …
Persistent link: https://www.econbiz.de/10013080981
This study uses the Markov chain and agency theory to demonstrate a link between a salesperson's perceived attributes … during relationship marketing. This paper also demonstrates that optimal sales force compensation drives salespeople to …
Persistent link: https://www.econbiz.de/10012016639
This paper considers a firm that has to delegate to an agent, such as a mortgage broker or a security dealer, the twin tasks of approaching and advising customers. The main contractual restriction, in particular in light of related research in Inderst and Ottaviani (2007), is that the firm can...
Persistent link: https://www.econbiz.de/10010368546
This paper analyzes the implications of the inherent conflict between two tasks performed by direct marketing agents: prospecting for customers and advising on the product's suitability for the specific needs of customers. When structuring sales-force compensation, firms trade off the expected...
Persistent link: https://www.econbiz.de/10010368554
This paper considers a firm that has to delegate to an agent, such as a mortgage broker or a security dealer, the twin tasks of approaching and advising customers. The main contractual restriction, in particular in light of related research in Inderst and Ottaviani (2007), is that the firm can...
Persistent link: https://www.econbiz.de/10010386306