Li, Xixi; Christian, Ronald; Jiang, Chuandi - In: The journal of business and economic studies 27 (2023) 1, pp. 69-91
This paper investigates how consumers' perceived motivations for corporate social responsibility (CSR) influence retail store re-visit intentions, and how consumers' cultural beliefs influence consumers' perception of CSR activities during the Covid-19 pandemic. Two studies were conducted, the...