Steinle, Claus; Schiele, Holger; Bohnenkamp, Tobias - In: Journal of Business & Industrial Marketing 35 (2019) 2, pp. 362-384
Purpose: In light of increasingly tight buyer–supplier relationships, opportunism is a problem of increasing relevance. So far, opportunism has mainly been researched as a detrimental action by suppliers and interpreted with an institutional economics lens. Recent conceptual work, however,...