//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Be rational or be emotional :...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
76,535
Konsumentenverhalten
74,061
Advertising
10,046
Emotion
9,881
Werbung
9,605
Theorie
9,098
Theory
8,923
Relationship marketing
8,667
Beziehungsmarketing
8,623
Brand management
7,637
Markenführung
7,572
Werbewirkung
6,928
Advertising effects
6,885
Brand image
6,715
Markenimage
6,646
USA
5,927
Customer satisfaction
5,806
Internet marketing
5,723
Online-Marketing
5,718
United States
5,641
Kundenzufriedenheit
5,640
Online-Handel
5,327
Online retailing
5,321
Social Web
5,081
Social web
5,078
Service quality
4,517
Dienstleistungsqualität
4,467
Markenartikel
4,248
Brand
4,241
Retail trade
4,004
Einzelhandel
3,993
Experiment
3,906
Electronic Commerce
3,412
E-commerce
3,383
Pricing strategy
2,952
Preismanagement
2,948
Viral marketing
2,839
Virales Marketing
2,839
Privater Konsum
2,735
Private consumption
2,732
more ...
less ...
Online availability
All
Undetermined
36,534
Free
21,781
Type of publication
All
Article
66,811
Book / Working Paper
27,755
Journal
135
Other
17
Database
1
Type of publication (narrower categories)
All
Article in journal
57,651
Aufsatz in Zeitschrift
57,651
Graue Literatur
7,561
Non-commercial literature
7,561
Working Paper
7,240
Arbeitspapier
6,633
Aufsatz im Buch
5,011
Book section
5,011
research-article
2,913
Hochschulschrift
1,262
Collection of articles of several authors
1,034
Sammelwerk
1,034
Thesis
801
Aufsatzsammlung
661
Conference paper
569
Konferenzbeitrag
569
Collection of articles written by one author
342
Sammlung
342
Case study
298
Fallstudie
298
Konferenzschrift
282
review-article
257
Reprint
228
Lehrbuch
193
review
187
conceptual-paper
180
Textbook
176
Conference proceedings
118
case-report
112
Article
104
Amtsdruckschrift
98
Government document
98
Bibliografie enthalten
89
Bibliography included
89
viewpoint
81
Systematic review
69
Übersichtsarbeit
69
Ratgeber
67
Bibliographie
66
Dissertation u.a. Prüfungsschriften
60
more ...
less ...
Language
All
English
German
9,223
Undetermined
3,568
French
433
Polish
124
Spanish
112
Italian
86
Russian
54
Swedish
53
Danish
35
Dutch
31
Portuguese
29
Norwegian
24
Finnish
21
Hungarian
18
Romanian
13
Czech
10
Slovak
10
Lithuanian
9
Croatian
8
Serbian
5
Bulgarian
4
Multiple languages
3
Slovenian
3
Chinese
3
Arabic
2
Indonesian
2
Turkish
2
Afrikaans
1
Bosnian
1
Macedonian
1
Malay (macrolanguage)
1
Albanian
1
Ukrainian
1
Vietnamese
1
more ...
less ...
Author
All
Han, Heesup
124
Belk, Russell W.
119
Mattila, Anna S.
111
Phau, Ian
111
Pelsmacker, Patrick de
103
Grunert, Klaus G.
91
Kaiser, Harry M.
91
Lusk, Jayson L.
85
Usman, Osly
84
Foxall, Gordon R.
81
Bagozzi, Richard P.
80
Sheth, Jagdish N.
80
Eisend, Martin
79
Khare, Arpita
79
Septianto, Felix
78
Grewal, Dhruv
75
Dwivedi, Yogesh Kumar
74
Loureiro, Sandra Maria Correia
73
Nayga, Rodolfo M.
70
Wansink, Brian
70
Laroche, Michel
69
Agarwal, Sumit
68
Chintagunta, Pradeep K.
66
Stavins, Joanna
66
Anderson, Simon P.
65
Paul, Justin
63
Ashkanasy, Neal M.
62
Bruwer, Johan
61
Jang, Soocheong
61
Verhoef, Peter C.
61
Ko, Eunju
59
Taylor, Charles Raymond
58
Gierl, Heribert
56
Janssen, Maarten C. W.
56
Chan, Kara
55
Krishna, Aradhna
55
Siddiqui, Danish Ahmed
55
Dens, Nathalie
54
Diamantopoulos, Adamantios
53
Franses, Philip Hans
53
more ...
less ...
Institution
All
National Bureau of Economic Research
600
OECD
51
American Marketing Association
39
IGI Global
37
Springer Fachmedien Wiesbaden
34
International Energy Agency
30
Edward Elgar Publishing
23
Information Resources Management Association
22
INSEAD
14
European Society for Opinion and Marketing Research
12
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
12
Springer International Publishing
12
Erasmus Research Institute of Management
11
Friedrich-Schiller-Universität Jena
11
Universität Mannheim
11
Christian-Albrechts-Universität zu Kiel
10
RWTH Aachen
10
Center for Economic Research <Tilburg>
9
European University Institute / Department of Economics
9
Europäische Kommission / Gemeinsame Forschungsstelle
9
Robert Schuman Centre for Advanced Studies
9
Verlag Dr. Kovač
8
Axel-Springer-Verlag
7
Books on Demand GmbH <Norderstedt>
7
CESifo
7
Organisation for Economic Co-operation and Development
7
Peter Lang GmbH
7
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Weltwirtschaftsforum
7
Europäische Kommission
6
Foerder Institute for Economic Research <Tēl-Āvîv>
6
NET Institute
6
Russell Sage Foundation
6
Trinity College Dublin / Department of Economics
6
United States / Congress / Senate / Committee on Commerce
6
Universitat Pompeu Fabra / Departament d'Economia i Empresa
6
Advertising Research Foundation
5
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
5
Centre for Industrial Economics (CIE), Økonomisk Institut
5
Eric Cuvillier <Firma>
5
more ...
less ...
Published in...
All
Journal of business research : JBR
2,167
Journal of retailing and consumer services
1,990
International journal of hospitality management
830
International journal of consumer studies
775
Psychology & marketing
754
Journal of consumer research : JCR ; an interdisciplinary bimonthly
630
NBER working paper series
597
European Journal of Marketing
502
Working paper / National Bureau of Economic Research, Inc.
497
Journal of Consumer Marketing
471
Journal of advertising research
463
NBER Working Paper
442
European journal of marketing : EJM
415
Asia Pacific journal of marketing and logistics
406
The journal of product & brand management
404
Management science : journal of the Institute for Operations Research and the Management Sciences
402
Journal of marketing research : JMR
401
Journal of marketing communications
382
The journal of brand management : an international journal
370
Journal of business ethics : JOBE
367
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
360
Tourism management : research, policies, practice
359
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
351
Journal of marketing management : MM
347
Journal of travel and tourism marketing
345
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
337
Journal of international consumer marketing
335
Journal of advertising : official publication of the American Academy of Advertising
333
Journal of marketing
332
Marketing letters : a journal of research in marketing
331
Cogent business & management
322
International journal of advertising : the quarterly review of marketing communications
320
Journal of retailing
313
Journal of the Academy of Marketing Science
313
International journal of advertising : the review of marketing communications
305
Journal of economic psychology : research in economic psychology and behavioral economics
299
Journal of consumer behaviour : an international research review
298
Journal of fashion marketing and management
296
The journal of consumer marketing
296
International journal of retail & distribution management
295
more ...
less ...
Source
All
ECONIS (ZBW)
88,746
Other ZBW resources
3,813
USB Cologne (EcoSocSci)
1,032
EconStor
750
RePEc
200
BASE
101
OLC EcoSci
50
USB Cologne (business full texts)
18
ArchiDok
9
more ...
less ...
Showing
1
-
10
of
94,719
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An exploratory study of existential guilt appeals in charitable advertisements
Lwin, Michael
;
Phau, Ian
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1467-1485
Persistent link: https://www.econbiz.de/10010433910
Saved in:
2
The impact of Hspanic-targeted
advertising
on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
3
The effect of ad appeals and message framing on consumer responses to plant-based menu items
Ye, Tian
;
Mattila, Anna S.
- In:
International journal of hospitality management
95
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012547725
Saved in:
4
Emotional or rational? : the determination of the influence of
advertising
appeal on
advertising
effectiveness
Grigaliunaite, Viktorija
;
Pileliene, Lina
- In:
Scientific Annals of Economics and Business
63
(
2016
)
3
,
pp. 391-414
Persistent link: https://www.econbiz.de/10011647236
Saved in:
5
Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
Saved in:
6
"I want it! can I get It?" : how product-model spatial distance and ad appeal affect product evaluations
Tok, Dickson
;
Chen, Xi
;
Chu, Xing-Yu
- In:
Journal of business research : JBR
135
(
2021
),
pp. 454-463
Persistent link: https://www.econbiz.de/10012647927
Saved in:
7
Advertising
persuasion in China : using Mandarin or Cantonese?
Liu, ShiXiong
;
Wen, Xiaoshan
;
Wei, Lina
;
Zhao, Weihong
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2383-2389
Persistent link: https://www.econbiz.de/10010207613
Saved in:
8
Image proximity in
advertising
appeals : spatial distance and product types
Kim, Kyuha
;
Lee, Sungmi
;
Choi, Yung Kyun
- In:
Journal of business research : JBR
99
(
2019
),
pp. 490-497
Persistent link: https://www.econbiz.de/10012023701
Saved in:
9
Brand familiarity as a moderating factor in the ad and brand attitude relationship and
advertising
appeals
Rhee, Eun Soo
;
Jung, Wan Seop
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 571-585
Persistent link: https://www.econbiz.de/10012203339
Saved in:
10
Impact of "high quality, low price" appeal on consumer evaluations
Shirai, Miyuri
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 776-797
Persistent link: https://www.econbiz.de/10011433664
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->