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Kim, Sojung
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ECONIS (ZBW)
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1
Does corporate advertising work in a crisis? : an examination of inoculation theory
Kim, Sojung
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 293-305
Persistent link: https://www.econbiz.de/10010187590
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2
Credibility cues in online shopping : an examination of corporate credibility, retailer reputation, and product review credibility
Kim, Sojung
;
Choi, Sejung Marina
- In:
International journal of internet marketing and …
7
(
2012
)
3
,
pp. 217-236
Persistent link: https://www.econbiz.de/10009576339
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3
Hedonic tendencies and the online consumer : an investigation of the online shopping process
Kim, Sojung
;
Eastin, Matthew S.
- In:
Journal of internet commerce
10
(
2011
)
1/4
,
pp. 68-90
Persistent link: https://www.econbiz.de/10009485817
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4
Practitioners' perspectives on branded entertainment in the United States
Um, Nam-hyun
;
Kim, Sojung
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 164-180
Persistent link: https://www.econbiz.de/10010373174
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5
Is corporate advertising effective in a crisis? : the effects of crisis type and evaluative tone of news coverage
Kim, Sojung
;
Choi, Sejung Marina
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 97-114
Persistent link: https://www.econbiz.de/10010373184
Saved in:
6
An examination of effects of credibility and congruency on consumer responses to banner advertisements
Kim, Sojung
;
Choi, Sejung Marina
- In:
Journal of internet commerce
11
(
2012
)
1/4
,
pp. 139-160
Persistent link: https://www.econbiz.de/10009703943
Saved in:
7
Developing a process of concept generation for new product-service systems : a QFD and TRIZ-based approach
Kim, Sojung
;
Yoon, Byungun
- In:
Service business
6
(
2012
)
3
,
pp. 323-348
Persistent link: https://www.econbiz.de/10009613990
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8
Exploring consumers' attitude formation toward their own brands when in crisis : cross-national comparisons between USA and China
Kim, Sojung
;
Yim, Mark Yi-Cheon
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10012798133
Saved in:
9
Brand name and ethnicity of endorser in luxury goods : does a glocalization strategy work in China?
Kim, Sojung
;
Luk, Ka Yi
;
Xia, Binfang
;
Xu, Nan
;
Yin, Xinzhu
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 824-842
Persistent link: https://www.econbiz.de/10012260278
Saved in:
10
Congruence effects in post-crisis CSR communication : the mediating role of attribution of corporate motives
Kim, Sojung
;
Choi, Sejung Marina
- In:
Journal of business ethics : JOBE
153
(
2018
)
2
,
pp. 447-463
Persistent link: https://www.econbiz.de/10011952124
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