To help consumers deal with increasing amounts of information, many online marketers offer tools that allow consumers to interactively restructure decision environments, such as the ability to sort on a particular attribute or eliminate particular alternatives. The authors propose that the use...

Purpose: This paper aims to extend and complement research on reference groups by suggesting that two distinct types of dissociative groups – specifically, a near versus distant dissociative group – have differential impacts on consumer choices. While prior research has examined the impact...