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Interactive customer retention management for mobile commerce
Möhlenbruch, Dirk; Dölling, Steffen; Ritschel, Falk - In: Handbook of research on mobile marketing management, (pp. 437-456). 2010
Persistent link: https://www.econbiz.de/10003919397
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Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
Crockford, Gesa (contributor); Möhlenbruch, Dirk (honouree) - 2013
Persistent link: https://www.econbiz.de/10009771927
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Interactive Web 2.0 applications in the multi-channel marketing for retailers
Möhlenbruch, Dirk; Blunck, David Elias; Ritschel, Falk - In: European retail research 24 (2010) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10008760165
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Interactive Web 2.0 applications in the multi-channel marketing for retailers
Möhlenbruch, Dirk; Blunck, David Elias; Ritschel, Falk - In: European retail research 24 (2010) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10009924849