Ribeiro, José Cadima; Viseu, José; Pereira, Nuno - Núcleo de Investigação em Políticas Económicas … - 2004
The main purposes of this paper are (i) to analyze the regional promotion strategies of the UEFA Euro 2004 and (ii) to … contribute for the improvement of planning and implementation strategies of tourism marketing at regional level. Data regarding …, the present study contains something new as it introduces an ante analysis on the regional pronotion strategies of major …