Sundali, James A.; Stone, Gregory R.; Guerrero, Federico L. - In: Managerial Finance 38 (2012) 11, pp. 1008-1031
Purpose – The purpose of this paper is to conduct a controlled experiment to examine the effect of goal setting and affect framed feedback on repeated asset allocation investment decisions. Design/methodology/approach – The design of the experiment is a 2×2 between subject design. Subjects...