The name of a country, its logo(s) and slogan(s) are important vehicles for development of country brand equity. This paper shows some recent examples for country name changes and categorize country slogans and logos into groups. The study concludes that creating a coherent visual and verbal...

This article is aimed to give a methodology for dealing with problems in logistics systems at managerial level, and to present an approach capable of addressing logistics trade-offs.

When should we use an athlete, a sports star in advertising? Which type of product or service is best suitable for these stars to advertise? What can we expect from these ads? Who is the ideal sports star? Is it true that social media is going to transform this area as well? For our research we...

There are no enterprises which would not use computers to fulfill their administrative tasks. Computers became part of everyday administration, or, better to say: they became part of everyday life. This is why our age is called 'information age'. Both the amount of digital data and our...

Interactive, co-creative relation of consumers, users and producers is quickly developing recently. Living Labs (LL) have a bridging role between market pull and technology push. They realise concurrent innovation. LLs are approaches to realise an interactive search for new products/services in...

The field of management consulting is now over 100 years old, but there are definite gaps in information about the size and nature of this field at the national, regional, and global levels. The aim of our contribution is to analyze the major trends in management consulting in Hungary and...

In this article we make comments on the EU Commissions Review on “Small Business Act for Europe” which was published in February 2011 and which is the official viewpoint of the EU concerning the progress made in the implementation of SBA on European and national levels. As we have already...