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There has been observed a more obvious need of the companies to appeal to community in order to find the necessary support and resources to accomplish their mission and objectives. For the society to develop, the population and the business sector must involve in communication and social...
Persistent link: https://www.econbiz.de/10008692232
While the marketing specialists reach the conclusion that building a brand in the XXI century signifies customer relationship development in a permission marketing approach, the public relations starts to be the pillar of the brand strategy. The target public coverage level and frequency, the...
Persistent link: https://www.econbiz.de/10008800389
The success of the organisational actions is ensured by the permanent dialogue that is hold with the consumer in order to know and anticipate his needs and desires, in order to satisfy them better through the offered goods and services. Found in the face of a polyvalent consumer, the marketing...
Persistent link: https://www.econbiz.de/10008483701
In business practice, sustainable marketing seeks to meet environmental and social sustainability needs. Sustainable marketing budgets should create a balance between market needs and the need to use existing resources as rationally as possible. By recognizing that certain internal and external...
Persistent link: https://www.econbiz.de/10011995307
In business practice, sustainable marketing seeks to meet environmental and social sustainability needs. Sustainable marketing budgets should create a balance between market needs and the need to use existing resources as rationally as possible. By recognizing that certain internal and external...
Persistent link: https://www.econbiz.de/10012916696
Simultaneously with the manifestation of the availability of the company/organization to include in its activities and politics objectives of sustainable development and social responsibility, concrete marketing steps are required, in form of a number of activities that contribute effectively to...
Persistent link: https://www.econbiz.de/10008692212
In business practice, sustainable marketing seeks to meet environmental and social sustainability needs. Sustainable marketing budgets should create a balance between market needs and the need to use existing resources as rationally as possible. By recognizing that certain internal and external...
Persistent link: https://www.econbiz.de/10011760524
Tourism is the brilliant and efficient combination of the natural elements existing in a geographical space, of the general components of human existence (language, culture, traditions, folklore, hospitality), of the human factor and of the infrastructure. If one of these elements is...
Persistent link: https://www.econbiz.de/10008692168
Where would the world be without advertising? Stuart Henderson Britt strongly believed in it. He said: “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but she doesn’t.” The work reviews the evolution of advertising, highlighting the...
Persistent link: https://www.econbiz.de/10008692251
Managers increasingly want to improve the efficiency of human resources processes, and a solution with real results is Artificial Intelligence (AI), which provides real results in a virtual world for human resources managers, for companies, and also for candidates. The purpose of this article is...
Persistent link: https://www.econbiz.de/10014632134