Santos Vijande, María Leticia; López Sánchez, José … - In: Journal of innovation & knowledge : JIK 7 (2022) 2, pp. 1-13
performance. The components of EO - innovativeness, risk-taking, and proactiveness - are analysed hierarchically to better …. The results, based on a sample of firms operating in rapidly evolving markets, suggest that innovativeness, as part of the … organizational culture, contributes to risk-taking and proactiveness. Proactiveness enables firms to seize new market opportunities …