Nalluri, Venkateswarlu; Yang, Kai-Fu; Chen, Long-Sheng; … - In: International Journal of Tourism Cities 9 (2023) 2, pp. 429-446
Purpose The Bed and Breakfast (B&B) enterprises generally lack sufficient human resources and time to conduct research on important social media marketing factors for visitors’ satisfaction and visitors’ intentions. Therefore, this study aims to provide crucial social media marketing and...