The recent integration of the circular economy paradigm into waste management policies gives a prominent role to recycling, entailing collection of greater quantities of recyclable materials and general implementation of waste sorting. Previous literature has extensively explored waste-sorting...

A transdisciplinary literature review enabled us to identify a new construct in the marketing research field, i.e. Customer-Company Identification. It is defined as the process whereby customer’s beliefs about a company become self-defining and whereby he defines himself by the same attributes...

Purpose – Eliminating overpackaging is a central question in sustainable development, and poses a dilemma for retailers. Since packaging is a differentiation tool for private labels, eliminating it could limit the capacity to give those labels an equivalent image to national brands just as...