Paper prepared for presentation at the 7th Industrieforum PelletsStuttgart (Germany), 10th October 2007

Paper prepared for presentation at the Third International Conference onCoexistence between Genetically Modified (GM) and non-GM basedAgricultural Supply Chains (GMCC)Seville (Spain), 20th and 21st November 2007

Paper prepared for presentation at the First Symposium on Horticulture in Europe(SHE), 17th to 20th February 2008 at Vienna/Austria held under the aegis of ALVA,APH, BNL-SHS, DGG, GSHS, IOH, INRA, NJF, PSHS, SECH, SOI and theInternational Society for Horticultural Science

Functional Food emerged as a constant segment in the Europeanfood market and offer potential for product innovations which make themattractive for the food industry in nearly stagnating markets. Target groupresearch is one key factor for successful innovative food products. The aimof this...

This paper deals with consumer acceptance of genetically modified rapeseed-oil in Germanyand analyzes under which conditions consumers would buy such products. To investigate this subject a Discrete-Choice-Experiment was performed within the framework of a cross-European consumer survey in...

As an emerging marketing tool that targets shoppers individually based on their purchase histories, personalized price promotion is likely to address the limitations of untargeted price reductions. However, there is no prior evidence to support the effectiveness of this approach in promoting...