The strategic diagnosis analysis aims to assess the potential of small and medium enterprises by evaluating their inner resources and the business environment within which these enterprises perform their activity. As a first stage in the strategic management process, the strategic diagnosis...

In order to constantly create competitive advantages in relationship with the competing companies, small and medium enterprises must promote adequate business strategies which should take into account both the modifications occurring in the business environment and their organizational...

In the context of the knowledge-based economy, marked by increase moral depreciation of products, technologies, as well as of theoretical and applicative models, organizations need to show flexibility and to be permanently connected to change. This paper refers to the issue of organizational...