Hachemi Aliouche, E.; Kaen, Fred; Schlentrich, Udo - In: International Journal of Contemporary Hospitality Management 24 (2012) 5, pp. 791-809
Purpose – This paper's aim is to examine the risk‐adjusted market performance of an overall franchise and three sub‐sector franchise common stock portfolios from 1990 through 2008. Design/methodology/approach – Four sets of franchise sector portfolios are constructed, their returns are...