In this paper we estimate and empirically test different behavioral theories of consumer reference price formation. Two major theories are proposed to model the reference price reaction: assimilation contrast theory and prospect theory. We assume that different consumer segments will use...

The aim of this study is to examine the underlying dimensions of self-stated attitudesand behaviour concerning everyday financial affairs, and classify individuals basedon those dimensions. A questionnaire was answered by 1282 respondents in the German-speaking part of Switzerland. The sample of...

The consumer goods market is characterized by strong competition. Thus, to bind customers to the company, a higher priority needs to be attributed to customer retention measures. Such measures include the loyalty card, but the use of the physical card is declining. To counteract this decline,...

Objective: The purpose of this paper is twofold: first, to identify the general use of the internet and examples of main social media used by residents of Bangladesh and second, to discover their potential in building marketing communication between FMCG manufacturers and consumers. Methods: The...

The article clarifies the concept of value for customer, demonstrates challenges related to the concept itself and its measurement and sheds new light on the consequences of conceptual and metric choices. The analysis focuses on three points: first, it shows, how the definition and delineation...

Cars have long been considered goods that symbolize status, yet few studies integrate the impact of symbolic and affective motives on the car buying decisions, with even fewer studies focusing on the influence of these motives on Eastern European consumers' buying behaviour. The aim of this...

This study examines methods for analyzing and forecasting the retention of active subscribers in the telecommunications industry using various criteria for subscriber activity. The results demonstrate that the retention dynamics of an active subscriber base can be effectively modeled using a...

This study examines methods for analyzing and forecasting the retention of active subscribers in the telecommunications industry using various criteria for subscriber activity. The results demonstrate that the retention dynamics of an active subscriber base can be effectively modeled using a...

This study examines methods for analyzing and forecasting the retention of active subscribers in the telecommunications industry using various criteria for subscriber activity. The results demonstrate that the retention dynamics of an active subscriber base can be effectively modeled using a...