We survey the economics literature on media as it applies to the Internet. The Internet is an important driver behind … market outcomes of Internet media. A large body of work has focused on the advertising part of the industry, while some …

control over media content and advertising, with implications for advertising avoidance, advertising targeting and … screen” to multitask during media programs, enabling immediate online response to program and advertising content, but also …

advertising, consumers constantly need to ask: Are their advertisements truthful, do they obey government regulations – and do …