Tourism represents one of those areas with the greatest potential of global expansion. Tourism development strategy in terms of maximizing its positive effects on regional economic increase and implicitly on the national one starts from the premise that in global economy value is created in...

At the basis of the analysis of potential markets stands the business policy of the firm. Company’s managers are the ones who decide which markets it will serve, according to the vision, mission and business philosophy of the company. Relevant markets of the company are usually found in a...

Urban tourism, if correctly planned, developed and managed, may create advantages and benefits both to urban communities and overall society. By systematically implementing planning based on intelligent management and town-planning regulations complying with the organizing and long-lasting...

Business tourism operates with a wide range of commercial societies, tourism agencies, hotels, fairs and exhibitions organizers, interpreters' agencies, business centers, which, in most countries, are divided in professional structures or associations that bear the name of Convention...

Setting up and the development of a firm is a complex process which requires skills such as creativity, analysis, planning. The planning is the essence of a good management. It represents an objective based process which aims at the involvement and the commitment concerning the objectives,...

The specific of the touristic product and its quality depend to a large extent on the professional ability of the service staff (kindness, solitude, punctuality, promptness). Aspects related to professional ethics (correctitude, trust, honesty) are seen by the consumer as inseparable from the...