Rodríguez, Adriana Morales; Capelleras, Joan‐Lluís; … - In: Academia Revista Latinoamericana de Administración 27 (2014) 3, pp. 402-418
Purpose The purpose of this paper is to identify the nature and factors that influence student evaluation of the teaching performance of university teachers by integrating two areas of research: services marketing and higher education. Design/methodology/approach A set of hypotheses were...