affected by advertising. This paper analyzes media market competition in a duopoly framework. There exist symmetric and … advertising positively. If their valuation is negative only symmetric equilibria exist. Regulations limiting price competition …

buyer into a bad purchase through (costly) deceptive advertising. We characterize the equilibrium set of the game and argue …

contents upon which advertisers are likely to share similar preferences; ii) In advertising industries characterized by high …

In their seminal paper Grossman and Shapiro (1984) find that informative advertising is socially excessive in an … one ad, i.e., advertising does not have a demand creation effect. Christou and Vettas (2008), Tirole (1988), among others …, have presented counter-examples in alternative settings, showing when the assumption does not hold, advertising may …

false advertising by a firm in duopolistic competition where consumers can be distinguished according to whether or not they … form rational beliefs about the trustworthiness of advertising claims. We compare private and public law enforcement in the … form of the demand for injunctions against false advertising. From a welfare perspective, we show that it can be optimal …

false advertising by a firm in duopolistic competition where consumers can be distinguished according to whether or not they … form rational beliefs about the trustworthiness of advertising claims. We compare private and public law enforcement in the … form of the demand for injunctions against false advertising. From a welfare perspective, we show that it can be optimal …