Turkes (Vînt) Mirela Catalina - In: Annals of Faculty of Economics 1 (2010) 2, pp. 1165-1168
in presenting the evolution stages of the bank marketing and the manner in which the concept has been approached and … appearance, development and delimitation of the bank marketing concept following the increase of the financial-banking sector in … bank marketing concept into the assembly of tactical and strategic decisions of the banking companies. …