As with many developing countries, the consumer macrostructure of South Africa is beset with a number of serious problems including high levels of poverty, a very unequal income distribution, negative personal saving rates and high personal gearing ratios. A consumer financial vulnerability...

Visual aesthetics represented in Western media by the name of 'Japanese style', is presented from the point of view of women's fashion, especially in the realm of pop-culture. The resources available for non-Japanese reader rarely raise the subject of Japanese men's fashion in the context of...

Sri Lanka and India have a bilateral free trade agreement that spans twenty years, and although exports from Sri Lanka to its large neighbouring market has grown over time, the market entry performance has been somewhat lacklustre. Yet, the success of some Sri Lankan firms holds useful insights...

Purpose This paper aims to study the specifics of managing the risks of innovative activities during the implementation of the Sustainable Development Goals (SDGs) in entrepreneurship that is focused on the consumer market in countries with different levels of income. Design/methodology/approach...

A 2x2 experiment was used to study the effects of brand name and knowledge on the adoption of antivirus software. Subjects were randomly assigned to groups and presented with different brands and product choice sets. It was found that (1) brand name affects product choice, (2) a strong brand may...