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Externally directed and internally directed market launch management : The role of organizational factors in influencing new production success
Kuester, Sabine
;
Homburg, Christian
;
Heß, Silke C.
- In:
The journal of product innovation management : an …
29
(
2012
)
6
,
pp. 38-52
Persistent link: https://www.econbiz.de/10010219668
Saved in:
2
Brands as means of self-expression : a cross-cultural comparison
Kuester, Sabine
;
Heß, Silke C.
;
Young, Jennifer
; …
-
2008
Persistent link: https://www.econbiz.de/10003754978
Saved in:
3
Marketing management : a contemporary perspective
Homburg, Christian
;
Kuester, Sabine
;
Krohmer, Harley
-
2009
Persistent link: https://www.econbiz.de/10003744558
Saved in:
4
An input-process-output investigation of NPD team performance
Kuester, Sabine
;
Schuhmacher, Monika C.
;
Lenz, Christine
; …
-
2008
Persistent link: https://www.econbiz.de/10003784548
Saved in:
5
How to design international loyalty programs
Kuester, Sabine
;
Heß, Silke
;
Stier, Martin
-
2009
Persistent link: https://www.econbiz.de/10003932833
Saved in:
6
Managers' marketing alliance formation behavior : the role of external factors and managers' personality traits
Kuester, Sabine
;
Rilling, Thomas
-
2009
Persistent link: https://www.econbiz.de/10003932850
Saved in:
7
Comparing the incomparable? : how consumers judge the price fairness of new products
Kuester, Sabine
;
Feurer, Sven
;
Schuhmacher, Monika C.
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 272-283
Persistent link: https://www.econbiz.de/10011398540
Saved in:
8
Sectoral heterogeneity in new service development : an exploratory study of service types and success factors
Kuester, Sabine
;
Schuhmacher, Monika C.
;
Gast, Barbara
; …
- In:
The journal of product innovation management : an …
30
(
2013
)
3
,
pp. 533-544
Persistent link: https://www.econbiz.de/10009752186
Saved in:
9
Identification of lead user characteristics driving the quality of service innovation ideas
Schuhmacher, Monika C.
;
Kuester, Sabine
- In:
Creativity and innovation management
21
(
2012
)
4
,
pp. 427-442
Persistent link: https://www.econbiz.de/10009689399
Saved in:
10
A job demands-resources perspective on salespersons’ market intelligence activities in new product development
Kuester, Sabine
;
Rauch, Andreas
- In:
The journal of personal selling & sales management : JPSSM
36
(
2016
)
1
,
pp. 19-39
Persistent link: https://www.econbiz.de/10011486149
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