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This paper is focused on creativity in fashion design in Slovakia. The fashion design in Bratislava region was selected … between Slovak fashion designers. In the paper will be presented results from research carried out between Slovak fashion … approach and qualitative methodology to discuss development of fashion design in Slovakia and determinants in terms of …
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This research represents an effort to fill the gap between brand development studies focusing expressly on Western brands and their markets and culture-specific global brand development in emerging markets, such as China. Case studies are presented of two Chinese brands, Shanghai Tang and Shang...
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The fashion industry is considered one of the most relevant industries worldwide. At the same time, however, it is … repeatedly accused of irresponsible behavior toward the environment and society. For fashion brands who identify Generation Z as … in Germany, the impact, a) attitude toward responsible fashion consumption and b) environmental concern were analyzed …
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