Hati, Sri Rahayu Hijrah; Putri, Niken Iwani Surya; … - In: Journal of Islamic Marketing 13 (2021) 8, pp. 1703-1727
Purpose: The purpose of this study is to examine the impact of brand familiarity and profit-sharing rate on Muslim customers’ brand trust, perceived financial risk, perceived value and intention to invest in an Islamic bank. Design/methodology/approach: A between-subjects experimental design...