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Corporate communication : critical business asset for strategic global change

Goodman, Michael B.; Hirsch, Peter B. - 2015

Persistent link: https://www.econbiz.de/10010470453

Language : the sharpest tool in the business strategy toolbox

Sanden, Guro Refsum - In: Corporate communications : an international journal 21 (2016) 3, pp. 274-288

Persistent link: https://www.econbiz.de/10011582895

Corporate communication : strategic adaptation for global practice

Goodman, Michael B.; Hirsch, Peter B. - 2010

Persistent link: https://www.econbiz.de/10003937491

Middle market companies: reaching stakeholders through strategic communication

Hutt, Roger W. - In: Journal of Business Strategy 36 (2015) 5, pp. 25-33

Purpose – The purpose of this paper is to provide a description and overview of the middle market which, by sales volume, lies between the small business and large business sectors and also identifies the implications for corporate communication in that sector. Design/methodology/approach –...

Persistent link: https://www.econbiz.de/10014847137

Identifying the role of heritage communication : a stakeholder-function framework

Blombäck, Anna; Brunninge, Olof - In: International studies of management and organization 46 (2016) 4, pp. 256-268

Persistent link: https://www.econbiz.de/10011497621

Internationalisation of family enterprises : the role of entrepreneurial orientation and international growth orientation

Torkkeli, Lasse; Uzhegova, Maria; Kuivalainen, Olli; … - In: International journal of business and globalisation : IJBG 29 (2021) 3, pp. 354-375

Persistent link: https://www.econbiz.de/10012668952

The corporate social responsibility (CSR) internal branding model : aligning employees' CSR awareness, knowledge, and experience to deliver positive employee performance outcomes

Carlini, Joan; Grace, Debra - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 7/8, pp. 732-760

Persistent link: https://www.econbiz.de/10012584564

R&D strategy of small and medium enterprises in India

Pradhan, Jaya Prakash - 2010

, especially by means of weak technological capabilities. The present study has provided not only preliminary estimates on SME R … driving the SME in-house R&D activities. It shows that Indian SMEs continue to be vulnerable among all firms as they have the … three-step Censored Quantile Regression, this study has suggested a set of useful policy implications for enhancing SME R&D. …

Persistent link: https://www.econbiz.de/10011524087

Hidden Champions Case Compendium : Leading Global Markets – Case Studies and Texts

Büchler, Jan-Philipp (ed.); Hoon, Christina (ed.) - 2024

Part 1: Spearheading Innovation -- Hidden Champions: Strategic Logic of Innovation -- Customer-Centric Innovation Marketing for IntelliSens by Huf Hülsbeck & Fürst -- Creating a High Performance Culture for Innovation at Autoneum -- The Next Level of Value Generation: Smart Services for...

Persistent link: https://www.econbiz.de/10014577602

International business decision-making in family small and-medium-sized enterprises

Metsola, Jaakko; Kuivalainen, Olli - In: European journal of family business 11 (2021) 2, pp. 72-79

Family firm internationalization has become a topic of interest over the last few decades. However, there has been surprisingly little research about the actual international business decision-making in the family firm literature. The purpose of this article is to highlight specific family firm...

Persistent link: https://www.econbiz.de/10013341398

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