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Co-developing new products with customers

Prandelli, Emanuela; Verona, Gianmario - In: Strategic market creation : a new perspective on …, (pp. 362-388). 2008

Persistent link: https://www.econbiz.de/10003732375

Knowledge management and the emerging organizational models of distributed innovation : towards a taxonomy

Prandelli, Emanuela; Sawhney, Mohanbir S.; Verona, Gianmario - In: The future of knowledge management, (pp. 137-160). 2006

Persistent link: https://www.econbiz.de/10003287311

Collaborating with customers to innovate : conceiving and marketing products in the networking age

Prandelli, Emanuela; Sawhney, Mohanbir S.; Verona, Gianmario - 2008

Persistent link: https://www.econbiz.de/10003609593

Collaborative innovation : web-based tools for customer involvement in new product development

Verona, Gianmario; Prandelli, Emanuela - 2008

Persistent link: https://www.econbiz.de/10003667730

Collaborating with customers to innovate : conceiving and marketing products in the networking age

Prandelli, Emanuela - 2008

The book enriches an important debate in management and in academia on the new product development process. It encompasses marketing approaches and is sharply focused on the opportunities that digital technologies have created for involving customers in collaborative innovation, and actionable...

Persistent link: https://www.econbiz.de/10011851842

Collaborating with customers to innovate : conceiving and marketing products in the networking age

Prandelli, Emanuela; Sawhney, Mohanbir S.; Verona, Gianmario - 2008

Persistent link: https://www.econbiz.de/10004951099

Leveraging synergies versus resource redeployment : Sales growth and variance in product portfolios of diversified firms

Giarratana, Marco S.; Pasquini, Martina; Santaló, Juan - In: Strategic Management Journal 42 (2021) 12, pp. 2245-2272

Persistent link: https://www.econbiz.de/10012536101

What determines university patent commercialization? : empirical evidence on the role of IPR ownership

Giuri, Paola; Munari, Federico; Pasquini, Martina - In: Industry and innovation 20 (2013) 5, pp. 488-502

Persistent link: https://www.econbiz.de/10010235533

From the lab to the stock market? : the characteristics and impact of university-oriented seed funds in Europe

Munari, Federico; Pasquini, Martina; Toschi, Laura - In: The journal of technology transfer 40 (2015) 6, pp. 948-975

Persistent link: https://www.econbiz.de/10011389371

Product portfolio performance in new foreign markets : the EU trademark dual system

Barroso, Alicia; Giarratana, Marco S.; Pasquini, Martina - In: Research policy : policy, management and economic … 48 (2019) 1, pp. 11-21

Persistent link: https://www.econbiz.de/10012122647