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A typology of interfirm relationships: the role of information technology and reciprocity
Tong, Pingsheng; Johnson, Jean L.; Umesh, U.N.; Lee, Ruby P. - In: Journal of Business & Industrial Marketing 23 (2008) 3, pp. 178-192
Purpose – This paper aims to advance interfirm relationship (IR) research by applying a theoretically based typology in IR settings and empirically investigating the association of information technology (IT) and relational reciprocity with IR types. Design/methodology/approach – This study...
Persistent link: https://www.econbiz.de/10014842900
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A review of assessment of student learning programs at AACSB Schools : a Dean's perspective
Kelley, Craig A.; Tong, Pingsheng; Choi, Beom Joon - In: Journal of education for business 85 (2010) 5, pp. 299-306
Persistent link: https://www.econbiz.de/10003989978
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Can knowledge transfer within MNCs hurt subsidiary performance? : the role of subsidiary entrepreneurial culture and capabilities
Li, Jingxun; Lee, Ruby - In: Journal of world business : JWB 50 (2015) 4, pp. 663-673
Persistent link: https://www.econbiz.de/10011392674
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Managing sub-branding affect transfer : the role of consideration set size and brand loyalty
He, Yi; Chen, Qimei; Tam, Leona; Lee, Ruby - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 103-113
Persistent link: https://www.econbiz.de/10011444037
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Introduction to the special issue on "innovation in and from emerging economies"
Lee, Ruby; Ozsomer, Aysegul; Zhou, Kevin Zheng - In: Industrial marketing management : the international … 50 (2015), pp. 16-17
Persistent link: https://www.econbiz.de/10011411662
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Consumers' role performance and brand identification : evidence from a survey and a longitudinal field experiment
He, Yi; Chen, Qimei; Lee, Ruby; Wang, Yonggui; … - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 1-11
Persistent link: https://www.econbiz.de/10011695156
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Enhancing stock market return with new product preannouncements : the role of information quality and innovativeness
Lee, Ruby; Chen, Qimei; Hartmann, Nathaniel N. - In: The journal of product innovation management : an … 33 (2016) 4, pp. 455-471
Persistent link: https://www.econbiz.de/10011599109
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Managerial ties and knowledge transfer in business ecosystems : evidence from Korean subsidiaries in China
Li, Jingxun; Lee, Ruby; Zhang, Lian - In: Asian business & management 17 (2018) 3, pp. 183-207
Persistent link: https://www.econbiz.de/10011961474
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Lobbying as a potent political marketing tool for firm performance : a closer look
Anderson, Jeffrey E.; Martin, Silvia L.; Lee, Ruby - In: Psychology & marketing 35 (2018) 7, pp. 511-521
Persistent link: https://www.econbiz.de/10011970140
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Indirect effects of direct subsidies : an examination of signaling effects
Li, Jun; Lee, Ruby; Wan, Junbao - In: Industry and innovation 27 (2020) 9, pp. 1040-1061
Persistent link: https://www.econbiz.de/10012314103