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Doing Design Thinking : Conceptual Review, Synthesis, and Research Agenda
Micheli, Pietro; Wilner, Sarah J. S.; Bhatti, Sabeen Hussain - In: Journal of Product Innovation Management 36 (2018) 2, pp. 124-148
Persistent link: https://www.econbiz.de/10012094791
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Are we there yet? : co-producing success and failure in a "consumer-intensive" service context
Fischer, Eileen; Otnes, Cele; Winegard, Brynn; Li, Eric … - In: Explorations in consumer culture theory : [selected …, (pp. 101-113). 2009
Persistent link: https://www.econbiz.de/10003787516
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Networked narratives : understanding world-of-mouth marketing in online communities
Kozinets, Robert V.; Valck, Kristine de; Wojnicki, Andrea C. - In: Journal of marketing 74 (2010) 2, pp. 71-89
Persistent link: https://www.econbiz.de/10003995123
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Reconciling the tension between consistency and relevance : design thinking as a mechanism for brand ambidexterity
Beverland, Michael B.; Wilner, Sarah J. S.; Micheli, Pietro - In: Journal of the Academy of Marketing Science 43 (2015) 5, pp. 589-609
Persistent link: https://www.econbiz.de/10011340270
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Objects of desire : the role of product design in revising contested cultural meanings
Wilner, Sarah J. S.; Huff, Aimee Dinnin - In: Journal of marketing management : MM 33 (2017) 3/4, pp. 244-271
Persistent link: https://www.econbiz.de/10011707535
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Co-creating educational consumer journeys : a sensemaking perspective
Beverland, Michael B.; Cankurtaran, Pinar; Micheli, Pietro - In: Journal of the Academy of Marketing Science 52 (2024) 2, pp. 284-305
Persistent link: https://www.econbiz.de/10015047761