Buzády, Zoltán - In: Journal for East European Management Studies 10 (2005) 4, pp. 314-328
This teaching case study focuses on the shifting of company strategy from the national to the CEE-regional level. Friesland, a Dutch-owned dairy company in Hungary, was extremely successful in the national context since 1993, but the 2004-enlargement of the European Union initiated a process of...