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Persistent link: https://www.econbiz.de/10003789784

Do business ethics pay off? : the influence of ethical leadership on organizational attractiveness

Strobel, Maria; Tumasjan, Andranik; Welpe, Isabell M. - In: Zeitschrift für Psychologie 218 (2010) 4, pp. 213-224

Persistent link: https://www.econbiz.de/10008824248

Employer brand building for start-ups : which job attributes do employees value most?

Tumasjan, Andranik; Strobel, Maria; Welpe, Isabell M. - In: Entrepreneurial marketing, (pp. 111-136). 2011

Persistent link: https://www.econbiz.de/10009379611

Branding international careers : an analysis of multinational corporations' official wording

Point, Sébastien; Dickmann, Michael - In: European management journal 30 (2012) 1, pp. 18-31

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Towards an employer brand : an evidence-based approach to develop an employer brand ; a case study of a Berlin-based business incubator in the online and mobile gaming industry

Fischer, Ingo; Kieler, Julia - 2015

This paper analyses and lays the ground for the development of an employer brand that is designed to help a Berlin-based business incubator to attract and retain tech talent. The company case exemplifies which elements are necessary to develop an employer brand and how distinguishing...

Persistent link: https://www.econbiz.de/10011280708