The past shapes the present and plays into the future. Business History provides an overview of the development of the national and international economy, besides providing key insights into industrial structure and the evolution of business strategies. This collection presents some of the most...

A fejlett társadalmak egészségügyi szolgáltató rendszerei napjainkban kettős kihívással néznek szembe: miközben a társadalom a szolgáltatási színvonal emelkedését, a hibák számának a csökkenését várja el, addig a költségvetési terhek miatt a költségcsökkentés is...

The objective of this article is to analyse the marketing practice of Hungarian companies. On the one hand, the role of marketing function in the company has been revealed, and on the other hand the relationship between marketing efforts and market performance has been investigated. In frame of...

The topic of my proposed research is the interpretive approach of workplace spirituality. My ontological and epistemological assumptions were not clear at the beginning of my PhD research, these were shaped and evolved during my work. So in this essay I would invite the Reader for a journey, to...

Existing research into generational differences in Hungary was based primarily on adapting findings from studies undertaken in Western Countries. If we consider not only the comparative history and wealth but also the cultural differences between Hungary and the countries in which these studies...

The improving performance of public administration and the reform of public financing system have been on agenda in Hungary for many years, in accordance with the international trends. However, governments have not expected and supported creating of a performance-oriented public administration...

Long-term survival and growth depends on the firm’s ability to exploit its current competencies while exploring fundamentally new ones. Finding the balance between exploration and exploitation is called ambidexterity in the literature. This paper is a comprehensive review of organizational...

To understand the role of organizational learning in the organization’s endeavor to overcome challenges, organizational learning research need to be spread out to the field of adaptation and change. This paper is the first part of a bigger empirical research, a literature review that examines...

There is growing interest among researchers working in the areas of product-country image effects, and more generally international consumer behaviour, in the potential relationship between consumers’ familiarity with, and evaluation of, products from various countries. We use data from a...

A tanulmány célja, hogy bemutassa a kérdőíves felmérések szerepét a szervezeti kultúra kutatásokban. A kitűzött cél elérése érdekében a szerző: 1) elhelyezi a kérdőíves kultúrakutatásokat a szervezeti kultúra kutatási terében; 2) a szervezeti kultúra...