Similar Search Results

Wan, Echo Wen; Chan, Kimmy Wa; Chen, Rocky Peng - In: Journal of the Academy of Marketing Science 44 (2016) 6, pp. 746-769

Persistent link: https://www.econbiz.de/10011614103

Chen, Rocky Peng; Wan, Echo Wen; Levy, Eric - In: Journal of consumer psychology : JCP : the official … 27 (2017) 1, pp. 23-34

Persistent link: https://www.econbiz.de/10011771816

Kim, Sara; Chen, Rocky Peng; Zhang, Ke - In: Journal of consumer research : JCR ; an … 43 (2016) 2, pp. 282-302

Persistent link: https://www.econbiz.de/10011551014

Chan, Terri H.; Chen, Rocky Peng; Tse, Caleb H. - In: Journal of advertising research 58 (2018) 1, pp. 90-110

Persistent link: https://www.econbiz.de/10011875523

Huang, Lexie Lan; Chen, Rocky Peng; Chan, Kimmy Wa - In: Journal of the Academy of Marketing Science 52 (2024) 4, pp. 955-975

Persistent link: https://www.econbiz.de/10015048046

Zhao, Helen H.; Deng, Hong; Chen, Rocky Peng; Parker, … - In: Academy of Management journal : AMJ 65 (2022) 6, pp. 2014-2033

Persistent link: https://www.econbiz.de/10013548961

Wan, Echo Wen; Jiewen Hong; Sternthal, Brian - In: Journal of consumer research : JCR ; an … 35 (2008/09) 6, pp. 1026-1038

Persistent link: https://www.econbiz.de/10003861954

Agrawal, Nidhi; Wan, Echo Wen - In: Journal of consumer research : JCR ; an … 36 (2009/10) 3, pp. 448-462

Persistent link: https://www.econbiz.de/10003895838

Wan, Echo Wen; Rucker, Derek D.; Tormala, Zakary L.; … - In: Journal of marketing research : JMR 47 (2010) 3, pp. 531-541

Persistent link: https://www.econbiz.de/10003983876

Wan, Echo Wen; Agrawal, Nidhi - In: Journal of consumer research : JCR ; an … 38 (2011/12) 1, pp. 199-214

Persistent link: https://www.econbiz.de/10009160915